OVERVIEW

Worldwide Marketing + Communications was founded in 2007 as a better way for companies to get their marketing done. The company offers a marketing department for companies that don't have one, and more strategic and creative horsepower for those that do.

Worldwide Marketing + Communications helps businesses launch new products, services or companies; meet business and seasonal cycles; pursue under-served niches in the marketplace-or may serve as a client's ongoing marketing department.

The company provides a full spectrum of marketing services, offering a "balanced, not biased" approach to marketing. Since the company is equally represented in all key marketing disciplines it has no vested interest in promoting one medium over another (for instance advertising over public relations).

Worldwide Marketing + Communications directs all these disciplines internally, resulting in better integration of all marketing communications, a dramatic reduction in complexity, and simplified billing.

WorldSource^® is a dynamic tool that we use that enables us to get a proper overview of your company quickly and effectively and allows your company to get a targeted evaluation and analysis of your company, product, or service. Marketing solutions are achieved by asking - and answering - tough questions:

• Who do we want to reach with what messages, and what tools do we use to most effectively communicate those messages?
• How do we identify the best opportunities for our organization while persuading the constituencies we are interested in to do what we want them to do, in the most efficient, cost-effective manner?
• Which challenges do we face and what risks must be overcome?
• What information will help us to make the best marketing decisions?

Where are the best places to invest marketing dollars - direct mail, print or broadcast advertising, cause-related marketing, publicity, new printed materials, a special event, a website? The options are almost endless, and determining the best marketing mix is crucial to the success of any organization.

Worldwide Marketing + Communications model responds to several current business trends:

• Outsourcing non-core practices. Companies want to focus on what they do well and profitably. It's not only small companies that don't want to staff and maintain in-house marketing departments. All companies who want to grow contend with staffing and bandwidth issues. They can all use help reaching the next level, yet question the efficiency of large firms and retainers.
• Staying agile in a rapidly-changing marketplace. This means a commitment to ongoing marketing activities that few companies are willing to make. Our view of marketing is simple: Marketing is an investment, not an expense.
• CEOs and marketing VPs face a bewildering array of new marketing needs, from data modeling to event planning to more sophisticated ad creative. Bringing firms from all these areas to the table at once can create chaos, especially when they jockey for primacy and fail to communicate with one another. Worldwide Marketing + Communications handle inter-disciplinary battles internally, through partnerships with experts, which ensures better coordination and streamlines direct reports.

To provide clients with performance - not just promises - we employ a broad range of essential tools and techniques, from branding, strategic planning and crisis communication to advertising, publicity and printed materials production.

Our clients retain us to help them reach their goals. To achieve that, we believe in:

PROFESSIONALISM: Settling for second best is not an option for us. Ideas have to be creative, messages have to be clear, copy has to be crisp, graphics have to be strong. Deadlines and budgets exist to be met - and there are no excuses for failure.

RESEARCH: Successful campaigns and programs are built on research and planning. We begin each relationship with a comprehensive look at the entire marketing function, considering the client's needs, analyzing how best to meet those needs, and selecting from a wide range of potential strategic and tactical options. We focus on what matters, we recommend what works, we implement with precision.

EXPERIENCE: Worldwide Marketing + Communications was created to fill the gap between the large, impersonal firms - where the client's only contact with senior management may be the high-powered sales pitch - and the one- or two-person agencies that lack a broad range of skills, contacts and experiences. Our principles are involved in every client account.

COMPREHENSIVENESS: We are strategic thinkers and practical implementers. Because we offer a broad range of communications services, we can recommend and implement those that will achieve the client's goal can do it, or we can get it done.

ACCOUNTABILITY: We know our recommendations must bear the scrutiny of cost-conscious clients who want value for money. Our clients expect results, not just efforts; that's what we deliver.

Our challenge is a simple one: Provide solutions.